Feb 25-27, 2025 | Las Vegas, NV
Feb 25-27, 2025
LAS VEGAS, NV

Maximize Marketing Dollars & Drive More Sales by Leveraging 55+ Lifestyle Programming

Wednesday, February 26 | 11:15 - 11:45 AM
LVCC - 55+ Housing Central - West 308

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    What It's About

    Making the most of your marketing dollars while effectively driving sales is the holy grail for developers of 55+ active communities. The key to doing so: engaging 55+ buyers through lifestyle programming that resonates with them and keeps them engaged. Through real-life case studies, learn how to tailor your marketing approach to the unique needs and desires of the 55+ demographic, reaching them on an emotional level through an experiential buying journey. Gain actionable insights into planning and executing marketing events and personalized experiences, resulting in shortened sales cycles and greater buyer satisfaction and loyalty.

    Speakers

    Picture of Samantha Cox
    Crown Community Development

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    55+ Housing Central
    Format
    Presentation
    Level of Content
    Intermediate
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals

    Continuing Education
    NAHB - 0.50 CE hour(s)
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