The Formula for Attracting Two Generations of Active Adults
Wednesday, February 26 | 3:15 - 3:45 PM
LVCC - 55+ Housing Central - West 308
What It's About
Boomers + Gen X = The New 55+. When Boomers began reaching 55, the term “seniors” was, quite appropriately, replaced with “active adults”. Gen X is now hitting that milestone, again bringing a momentous shift to how we must think about and approach this buying segment. Are you prepared to adjust your sales and marketing formula? Join us to uncover the generational differences and unique homebuying priorities of these two sub-segments: Boomers (population 68.6 million) and Gen X (population 65.2 million), and get a roadmap of data, actions and checklists for differeniating your messaging to attract both and guide their path to purchase.
What You’ll Learn
- Explore the key differences and priorities for Baby Boomers and Gen X active adult homebuyers to better understand their motivators.
- Gain ideas for customizing their sales and marketing messages to target the needs of each distinct sub-segment of active adult buyers.
- Learn about opportunities that benefit the long term and lifestyle needs of each sub-segment and be better prepared for this key component of their Buying Journey.
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