Climb the Digital Marketing Ladder: A Step-by-Step Strategy for Home Builders
Wednesday, February 26 | 10:15 - 11:15 AM
LVCC - West 304
What It's About
Demystify the process of building an effective digital marketing strategy for home builders and remodelers. Learn what the digital marketing ladder is and be introducted to a structured, step-by-step approach to developing and prioritizing your digital presence, starting with the most fundamental and cost-effective techniques. We’ll guide you through six essential rungs of the ladder, each one's importance, how and why they build upon each other, implementation tips and common traps. Leave with a plan for establishing a solid and scalable marketing foundation, ensuring you build your strategy on firm ground.
What You’ll Learn
- Grasp the foundational logic of structuring digital marketing strategies, learning to prioritize actions based on cost-efficiency and impact.
- Learn the specifics of each digital marketing step, finding what is most effective for home builders and remodelers at different stages of strategy deployment.
- Gain insights into planning a sequential digital marketing rollout and how to avoid common mistakes that can undermine your marketing effectiveness and budget.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish