Tapping into Emotions: How to Unlock the Unspoken in Your Sales Process
Tuesday, February 25 | 2:15 - 3:15 PM
LVCC - West 315
What It's About
Buying a home is not only a financial purchase, but also an emotional one. In fact, past emotional experiences drive buying decisions -- often in a subconscious way. Fondly recalling family patio time at a childhood home may push us to make that memory in a future home, for example. Join this panel of award-winning sales and marketing pros as they explore the critical role of emotional insights in home purchasing. They’ll discuss methods and tools for decoding latent and unspoken needs to match buyers with their dream home, share key communication techniques for responding effectively to buyers’ emotional cues, and offer emotional connection strategies that provide the reassurance and clarity needed to have a positive buying experience.
What You’ll Learn
- Learn to harness emotional intelligence to better interpret and respond to the subconscious desires of homebuyers, enhancing engagement and fostering deep connections.
- Gain insights to use advanced digital and AI tools to anticipate buyer preferences and future needs, allowing for more personalized marketing and tailored offerings.
- Discover new sales and communication strategies to address buyers' emotional and latent needs and improve conversions and customer satisfaction.
- Understand how the latent needs of buyers revolutionize marketing homes and the products that go into building homes.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish