Selling at a Premium: How to Outperform the Competition When Your Homes are Priced 30% Higher
Thursday, February 27 | 10:15 - 11:15 AM
LVCC - West 229
What It's About
Commanding a higher price point than competitors can be a privilege and a challenge. Business owners and sales directors looking to dominate in markets where their offerings are priced significantly above average must learn how top-performing companies justify higher price points and maintain robust sales pipelines. Dive into effective lead conversion strategies and best practices for positioning premium pricing as the logical and only choice for discerning customers. Gain actionable strategies for combating longer sales cycles, increase marketing costs and other challenges of selling higher-priced homes and turn them into opportunities for enhanced profitability.
What You’ll Learn
- Gain insights into the sales techniques and customer engagement strategies that have proven effective for selling at higher prices.
- Learn how to move leads effectively through a sales funnel that educates, reassures and converts, even at higher price points.
- Discover premium pricing strategies for maintaining and significantly improving profit margins.
- Explore strategies to set your brand apart beyond just features and benefits, creating a compelling narrative that resonates with high-end buyers.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish