Supercharge Your Marketing: Mastering the Buyer's Journey in the ‘Messy Middle’
Thursday, February 27 | 12:30 - 1:30 PM
LVCC - West 220
What It's About
Sophisticated home buyers are exceptionally well-informed, so it is indispensable to master the nuances of the buyers' journey. Discover Google's research on the ‘messy middle’ -- the dynamic space between trigger and purchase where customers are won or lost. Gain insight into the cognitive biases influencing buyer decisions to instill confidence at critical points in the journey. Explore ways to apply these evidence-based strategies to supercharge your search marketing and website content and increase lead conversions. Transform your approach to marketing and build a robust pipeline of home buyers ready to take the next step.
What You’ll Learn
- Identify and understand the cognitive biases that influence home buyers in the messy middle of their purchasing journey.
- Learn how to apply Googles research-based strategies to enhance search marketing and website content, significantly improving lead conversion rates.
- Master the ability to instill confidence and intervene at critical decision-making points in the buyers journey and effectively drive and secure sales.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish