Feb 25-27, 2025 | Las Vegas, NV
Feb 25-27, 2025
LAS VEGAS, NV

Find Your Niche to Unlock Long-Term Competitive Advantage

Wednesday, February 26 | 8:30 - 9:30 AM
LVCC - West 304

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    This session will address the crucial strategy of niche specialization in residential construction, featuring insights from a panel of industry leaders who’ve done it themselves. Their direct experience and proven results provide practical, actionable guidance for builders aiming to differentiate and excel in a crowded market. Through a blend of expert advice and interactive discussion, you’ll learn the strategic advantages of niche specialization, uncover practical steps to identify and develop your niche and gain insights into how a well-defined niche can enhance market presence and customer loyalty. Discover how carving out your unique position in the competitive marketplace is essential for your business and financial success.

    What You’ll Learn

    • Understand the benefits of targeting a niche market for residential construction companies.
    • Discover the step-by-step process for defining a niche in residential construction.
    • Learn techniques to leverage niche marketing for increased trust, customer loyalty and market presence.
    • Be inspired by real-world examples of residential builders targeting a niche effectively to drive business outcomes such as growth and profitability.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Andy Skarda
    Association of Professional Builders
    Picture of Jim Chapman
    Jim Chapman Communities Inc.
    Picture of David Phelps
    ICF Homes of Virginia, LLC

    Details

    Registration Type
    Expo+Education Pass
    Track
    Business Management
    Format
    Building Knowledge Session
    Level of Content
    Intermediate
    Who Should Attend
    Remodelers, Single Family Builders - Custom

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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