Customer Exchange is the New CX

What It's About

We've entered a new chapter of customer experience and collaboration and it will impact your opportunity for future profitability. Learn the new CX, Customer Exchange, and how this fresh approach allows you to think through ways to manage customer expectations amidst rate hikes, supply and demand changes and post-pandemic challenges. We'll explore where today's consumer finds value in the "new CX", dive into what it takes to move the value needle from trap fences, topo maps and vanilla folders to stay highly competitive and ultimately profitable, and review real-life collaboration examples where customers drive the next generation of home-buying experiences that offer increased savings, revenue and consumer loyalty.

How to Attend

Open to all IBS registrants.

Speakers

Jennifer Cooper

Evolution Marketing

Chris Hartley

K. Hovnanian® Homes

Kyle Erdman

Foundation