Modifying Your Marketing Game Plan for the 55+ Audience

What It's About

With a growing active adult 55+ market, the competition in these niche communities is fierce. Through an award-winning real-life example, learn how Crown Development took the 55+ community, Amblebrook, from struggling in pre-sales to surpassing sales expectations three years running. Hear the game plan they used to bring together the right resources to build a cohesive niche sales and marketing strategy and launch an award-winning new digital marketing program. Discover why a deep focus on active adult lifestyle content marketing is critical. Uncover ways to leverage a marketing tech stack to build a highly effective and collaborative sales and marketing culture.

How to Attend

Open to all IBS registrants.

Speakers

Sara Carbonell

Amblebrook At Gettysburg, Crown Community Development

Robert Cowes

SmartTouch® Interactive

Alison Hoffmann

Wick Marketing