International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Location-Based Marketing for Today's Home Builder

Thursday, January 23 | 8:30 - 9:00 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers, Single Family - All

Track: Sales & Marketing

What It's About:

Recent advances in location technology have created incredible opportunities for builders to increase foot traffic and sales through geofencing and location-based marketing. This Tech Bytes session focuses on how to leverage highly targeted, hyper-local advertising campaigns to increase foot traffic and sales. You’ll walk away confident and informed about one of the industry’s hottest topics, and learn how to best apply these strategies to reach your buyers.

What You'll Learn:

  • Understand whats driving the growth in location-based marketing, and apply local strategies to Google My Business, Maps, Ads and more.
  • Implement the latest in geofencing and IP targeting to reach buyers where they work, live, playand even when they visit your competitor's model down the road.
  • Measure the effectiveness of location-based marketing campaigns by leveraging conversion zones and Google Analytics' new "Store Visits" (beta) to track foot traffic and ROI.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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