International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Show Me the ROI: Digital Tools That Generate Measurable Leads

Tuesday, January 21 | 12:45 - 1:15 PM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

Marketing dollars are precious and must be spent wisely, but with the quickly changing environment of digital marketing, it’s hard to know which options provide the highest return on investment. In this Tech Bytes session, learn more about different tools and technologies available to generate quality leads including public relations, social media, blogging, digital advertising (Facebook, Instagram, pay-per click, geotargeting) and more. Learn how to evaluate marketing tactics to determine success, and hear how how one builder uses these digital marketing tools to create leads.

What You'll Learn:

  • Identify different digital marketing tactics that are poised to give the highest return on investment.
  • Learn the nuances of popular digital tacticsFacebook, Instagram, pay-per-click and geotargetingand evaluate how they could fit into your marketing program.
  • Understand how content, such as blogs and press releases, can help attract traffic.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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