International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Marketing Automation: Best Practices to Increase Leads & Grow Your Business

Wednesday, January 22 | 1:45 - 2:15 PM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: NoviceMore Info

Who Should Attend: Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

Marketing automation is one of the latest buzzphrases, yet when sales and marketing professionals in the home building industry are asked if they’re using this for their businesses, most will say no. In this Tech Bytes session, learn what marketing automation is all about, how it can be used to generate leads and grow your business and best practices for making it happen within your organization.

What You'll Learn:

  • Define marketing automation as it pertains to the home building industry.
  • Learn ways marketing automation can grow your business.
  • Explore todays best practices for developing and executing a marketing automation program.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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