Tuesday, January 9 | 9:00 - 9:30 AM
Event Type: Workshop
Location: 55+ Housing Central - West Concourse, Level 3, Room W 307 A
Jim Chapman, Jim Chapman Communities, Atlanta, GA
25% of all home buyers are age 60 and above, according to the National Association of Realtors® “Profile of Home Buyers and Sellers 2016.” Builders have a great opportunity to expand their customer base and sell more homes to this growing demographic by making them aware of a unique loan option—the Home Equity Conversion Mortgage (HECM) for Purchase (commonly known as a reverse mortgage). This home financing option gives buyers age 62+ greater flexibility to afford upgrades, lot premiums and/or higher-priced homes—and they can do it without tapping into their savings or expending all of the funds from the sale of their current home.
Hear how builders like you have successfully incorporated HECM for Purchase into their business strategy to attract new customers and increase the spending power of existing ones. You’ll learn how they got started, what the experience has been like for them and their customers, and how they have used education, marketing and expert resources to make reverse mortgages work for hard for their businesses.
55+ Housing, Housing Finance, Sales & Marketing