Wednesday, January 10 | 9:45 - 10:15 AM
Event Type: Workshop
Location: Remodelers Central - West Concourse, Level 3, Room W 304 E
Rob Cooper, National Director, Reverse Mortgage Funding, LLC (RMF), Bloomfield, NJ
Many older Americans wish to stay in their home as they age, but a key challenge to achieving this goal is being able to afford the renovations needed to live there safely and comfortably. Remodelers have the potential to expand their customer base by educating them on the Home Equity Conversion Mortgage (HECM), commonly known as reverse mortgage. This home financing option, available only through Federal Housing Administration approved lenders, gives those age 62+ greater flexibility to afford desired renovations, allowing them to stay in their home longer. Hear details about the HECM program and its requirements, and explore how remodelers can, with the right marketing, education and resources, capture new clients and re-engage past connections who felt they couldn’t otherwise afford renovations.
Housing Finance, Remodelers, Remodeling, Sales & Marketing