Hickok Cole Creative Washington, District of Columbia

With over 25 years of expertise in creative strategy spanning print, digital media, and experiential design, Sarah Barr is a Principal and Creative Director and the multidisciplinary DC design firm, Hickok Cole. Her passion lies in elevating projects by infusing them with brand strategy and storytelling to craft immersive and memorable experiences. Over the past decade, Sarah has dedicated her focus to comprehensive branding, marketing, and placemaking for national real estate developers, partners, brokers, tenants, and property management. Her work has garnered recognition in various design magazines and industry awards, including accolades from AIA, IIDA, NAHB, MHN, MFE, and SMPS. Sarah is a member of the Urban Land Institute (ULI) contributing as a participant in the ULI Marketing & Communications Forum and the Housing Local Product Council for ULI Washington. In addition, Sarah's experience has led her to serve as a two-time judge for the NAHB Pillars Awards. Sarah's journey as a creative strategist and designer is a testament to her commitment to shaping environments and experiences that leave a lasting impact. Her passion for blending design with storytelling is at the heart of her career.