What It's About:
Your website is the cornerstone of your marketing efforts. If engaging and easy to navigate across all devices, it will give you a competitive advantage to reach more home buyers. But your site is just the beginning of the homebuyer journey. This Master session will show you how to create an advanced, industry-leading marketing system to attract, capture and nurture leads to accelerate your sales, including advanced strategies that have helped builders reach conversion rates that are more than double the industry average. Our veteran speakers will also show you how to use both automated and active digital lead nurturing strategies to convert more leads to on-site appointments.
What You'll Learn:
Learn how to achieve industry-leading conversion rates for your home builder website and how to keep leads from "falling between the cracks."
Explore the importance of and best practices for responsive design, mobile, content, SEO, marketing automation and more.
Learn how to capture leads in multiple ways with proper calls to action and key performance indicators (KPI) to track goals and conversion.
Discover strategies that allow you to generate a higher conversion rate, while lowering marketing costs and outperforming your competitors (without outspending them).
How to Attend:
Master Sessions are in-depth, 3-hour intensive programs that dig deeper into specific industry topics. The sessions are open to all attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend, but you can guarantee your Master Session seat for $25 per session. Reserved seating can only be purchased online during IBS advance registration. Tickets purchased by December 23 will be mailed to the address in your registration record prior to the show. Tickets purchased between December 24 and January 7 must be picked up by the purchaser at the Special Events Ticket Counter onsite. Please note that Master Sessions reserved seating tickets are not sold onsite. Doors will open 15 minutes prior to the listed start time and reserved seating will be held until 15 minutes after. At that time, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge to attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend. Fees for Master Sessions are not refundable.
NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s)