January 9 - 11, 2018
Orlando, FL

Tech & Touch: The Formula for A Successful Homebuyer Experience

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Wednesday, January 10 | 10:30 - 11:30 AM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Single Family - All, Multifamily Builders and Developers, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Kerry Mulcrone, CSP, MIRM, Kerry & Co., HUDSON, Wisconsin | Angela McKay, Lasso Data Systems, Richmond, British Columbia

What It's About:

Delivering the best possible customer experience is the driving force in marketing and can be your biggest differentiator, but truth-be-told, we sometimes fall short. How do you ingrain this in your company culture and ensure that it is understood and practiced every day and in every part of your company? And while personal touch remains the cornerstone of the buyer’s journey, how does technology fit at each stage of the buying process to enhance this experience? In this session, see examples of how the right balance of technology and human touch can significantly elevate a buyer’s experience, and learn how to create a strategy that works with the resources you already have.

What You'll Learn:

  • Identify the Pillars of Exceptional Experience that an organization must have to differentiate themselves and commit to customer experience excellence.
  • Learn the most important technology required to provide an outstanding experience.
  • Understand the importance of the human touch and the necessity of personalization.
  • Learn all the individual touch points that create a homebuyer's impression of a brand.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: Multifamily Builders and DevelopersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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