International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

The Ultimate Indestructible Blueprint for Maximizing Sales in 2017

Thursday, January 12 | 1:00 - 4:00 PM

Location: W224E

Format: Master SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - All, Single Family - Small Volume Builders, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

What It's About:

An indestructible sales and marketing strategy in 2017 recognizes one vital element: customer experience is the new marketing. In fact, new Gartner research indicates that nearly 90% of companies will compete based mainly on the experience they create for buyers. SPOILER ALERT: The sales strategies that brought you success in the past will be far less effective going forward. This Master Session examines each stage of the buying-journey and recommends opportunities to add value and exceed customer expectations throughout. Discover how to create a complete sales and marketing blueprint that marries digital marketing, social media, selling skills and customer experience into one unstoppable process resulting in more leads, traffic and sales.

What You'll Learn:

  • Learn about the concept of lagniappe and how to plot out the buyer’s journey and identify small opportunities to enhance the buyer experience in big ways.
  • Discover how to demonstrate more value to the buyer to keep prices at a premium.
  • Gain a deeper understanding of a buyer’s needs, desires and expectations.
  • Recognize how to design experiences that will differentiate you from the competition.

How to Attend:

Master Sessions are in-depth, 3-hour intensive programs that dig deeper into specific industry topics. The sessions are open to all attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend, but you can guarantee your Master Session seat for $25 per session. Reserved seating can only be purchased online during IBS advance registration. Tickets purchased by December 23 will be mailed to the address in your registration record prior to the show. Tickets purchased between December 24 and January 7 must be picked up by the purchaser at the Special Events Ticket Counter onsite. Please note that Master Sessions reserved seating tickets are not sold onsite. Doors will open 15 minutes prior to the listed start time and reserved seating will be held until 15 minutes after. At that time, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge to attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend. Fees for Master Sessions are not refundable.


Continuing Education:

NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s)

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    Washington, DC 20005

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