International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21
LAS VEGAS
REGISTER EXHIBIT

2019 IBS Sponsorship & Advertising Opportunities

Only a handful of trade shows are truly industry-defining; the International Builders’ Show (IBS) is one of them. For 75 years the IBS has brought together all segments of the new residential construction, remodeling and light commercial construction industries. The IBS is where:

  • New products get launched
  • Brands gain exposure to a global audience
  • Connections are made, across all markets
  • Sales leads are gathered and sales are made

With over 1,500 exhibitors participating in the IBS, it becomes critical to do something to stand out from the crowd. IBS has numerous marketing options to help you have the most successful show possible. Please browse our inventory of marketing opportunities.

Download the IBS Sponsorship &Advertising print version.

New Marketing

ibs

IBS 75th Anniversary Supporter

Take advantage of this one-time opportunity to get a deeply discounted marketing package featuring some of our most popular marketing items and show your support of the 75th anniversary of the IBS.

$20,000
IBS live

IBS Live

Presentations that focus on disruption, innovation and the future of home building dominate this interactive area located in the South exhibit hall.

$20,000-$40,000
Rotating Smart Kiosk

Rotating Smart Kiosk

These new four-sided, rotating, lighted cubes will definitely draw attention.

$5,000
LVCC Wall Graphics

LVCC Wall Graphics

New for 2019, IBS is offering banners that can be applied directly onto wall surfaces at the LVCC. 

$30.00-$41.50 per sq. ft.
IBS Scholarship Program

2019 IBS Scholarship Program

The IBS Scholarship program is offered to a selected group of approximately twenty young (21-35 years old) NAHB members who are new to the industry. 

$20,000
IBS Store

IBS Store

The IBS Store is one of the major destinations for IBS attendees and will be located centrally in the Central Concourse of the Las Vegas Convention Center. 

$20,000
IBS Store

IBS Store Advertising

Placing an advertisement on the side of the IBS Store will yield lots of impressions daily and will reach an educated and highly-successful audience.

$5,000

Print Advertising & Credential Mailers

IBS Official Show Guide

IBS Official Show Guide

The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 60,000.

$1,800-$21,000
Product Category Advertisements

Product Category Advertisements

For highly targeted advertising, you can place your message at the top of your product categories in the Official Show Guide.

$1,800
IBS Passport

IBS Passport

The IBS Passport is included in the Pre-Registration Credential Packet and also distributed at the Show with an estimated print run of 40,000. 

$3,500-$4,750
SOLD

Design & Construction Week Fold-Out Map

The DCW Fold-Out Map will provide attendees with a useful, easy to read detailed map of the Las Vegas Convention Center.

$50,000
Pre-Registration Credential Mailer Packets

Pre-Registration Credential Mailer Packets

The Pre-Reg Credential Mailer Packet contains the materials attendees need to gain access to IBS events.

$10,000-$20,000
Credential Mailer Exhibitor Coupons

Credential Mailer Exhibitor Coupons

Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.

$4,750

IBS Attendee Lists

Direct Mail and Email Marketing

Direct Mail and Email Marketing

You can get your company’s message in front of pre-registered IBS attendees before they arrive in Las Vegas by using a pre-show direct mail or email list. 

$200-$400
Product-Focused Attendee List

Product-Focused Attendee List

For a highly focused IBS attendee list, you can now reach IBS attendees based on what types of products they want to see. 

$200-$400

Sponsorships

IBS Lanyards

IBS Lanyards

The lanyards sponsorship is certain to call attention to your company and draw additional buyers to your booth.

$40,000
SOLD

IBS Attendee Badges

Place your company’s message directly on both sides of the IBS attendee badges.

$35,000
SOLD

IBS Official Show Bags

The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.

$25,000
IBS Registration Sponsorship

IBS Registration Sponsorship

As the IBS Registration Sponsor your message is in front of ALL IBS registrants. 

$50,000
Exhibitor Hospitality Rooms

Exhibitor Hospitality Rooms

Located in the convention center, these rooms provide a more quiet space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.

Call For Pricing
IBS Treasure Trail

IBS Treasure Trail

IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.

$7,000-$12,000
High Performance Building Zone

High Performance Building Zone (HPBZ)

In 2018, the HPBZ’s live building science demonstrations and ‘lab home’ were seen by overflow crowds of more than 5,000 and were highly reviewed.

$7,500-$35,000
IBS House Party

IBS House Party

Networking is seen as one of the most valuable opportunities for attendees and exhibitors at the Show. The IBS House Party is THE premier networking event

$25,000-$50,000
VIP Table @ the IBS House Party

VIP Table @ The IBS House Party

This package includes twelve (12) tickets and reserved seating at one of poolside cabanas that features a dedicated cabana server, views of the Drai’s Beachclub pool, the Las Vegas Strip and the Bellagio fountains.



$5,000
2019 NAHB IBS Education Sponsorship

2019 NAHB IBS Education Sponsorship

Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.

$85,000

Centrals @ IBS

55+ Central

The 55+ Central

The 55+ Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.

$2,500-$25,000
Remodelers Central

Remodelers Central

An NAHB Remodelers Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.

$4,000-$40,000
Sales Central

Sales Central

Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.

$10,000-$30,000
Multifamily Central

Multifamily Central

Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS. 

$7,500-$100,000
The Design Studio

The Design Studio

The Design Studio offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.

$4,000-$40,000
Custom Building Central

Custom Building Central

Year after year, single family custom builders are the largest group of attendees at the IBS, with approximately 8,000 in attendance. 

$10,000-$50,000

IBS Press Sponsorships

Press Room Food Functions

Press Room Food Functions

Sponsor the food functions in the shared DCW Press Room and reach an unprecedented audience of influential trade and consumer media. 

$2,000-$4,000
Press Thumb Drives

Press Thumb Drives

Supply thumb drives to the registered press at DCW and enable them to download the exhibitors’ press kits.

$4,000

Bus and Monorail Marketing 

Shuttle Bus Signs

Shuttle Bus Signs

A great way to get your company’s message out all over Las Vegas is to advertise on the shuttle buses. All prices include production and installation.

$4,500-$135,000
Shuttle Bus Headrests

Shuttle Bus Headrests

IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.

$4,000-$18,500
Las Vegas Monorail Advertising

Las Vegas Monorail Advertising

The Las Vegas Monorail (LVM) has seven stations and platforms to showcase your brand and is visible from more than 10,000 hotel rooms.

Call For Pricing

IBS Video and Digital Marketing

IBS Product Spotlight

IBS Product Spotlight

NAHB’s award-winning Production Group (Structure Productions) will film a 60-second product spot in your booth, with super-host Tracy Locke interviewing your staff.

$5,000
IBS Booth Video

IBS Booth Video

Sign up to have NAHB’s production group, Structure Productions, film your booth for a fraction of what an outside vendor would charge.

$8,500
IBS Mobile App

IBS Mobile App

The 2018 IBS Mobile App had approximately 1.2M page views, and was downloaded more than 14,000 times, leading to tons of additional exposure.

$1,000-$20,000
LVCC Digital Network

LVCC Digital Network

Advertising on the ever-present LVCC’s digital network gets your images on 15 screens all around the Convention Center—including the enormous (40’ wide x 14’ high!) new video wall in LVCC’s Central Concourse.

$4,750

Advertising on BuilderShow.com

Site Search Sponsorship

Site Search Sponsorship

A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.

$10,000
Featured Exhibitor

Featured Exhibitor

Priority positioning in site search results, special search on BuildersShow.com for “Featured Exhibitors”, video and graphics upgrade to online company listing (two videos + up to five images) and  featured Exhibitor special listing in the IBS Mobile App.

$1,000

E-mail Advertising

Targeted IBS Registration Confirmation Email

Targeted IBS Registration Confirmation Email

Reach attendees from your targeted audience at the 2019 IBS by including a banner advertisement in a confirmation email.

$1,500-$4,000
IBS Product Email

IBS Product Email

The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show.

$2,000-$5,000
‘IBS Alert’ Email Announcements

‘IBS Alert’ Email Announcements

NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.

$4,500
IBS Show Daily Email

IBS Show Daily Email

An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email. 

$4,000
IBS Show Daily Exhibitor Announcement

IBS Show Daily Exhibitor Announcement

An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.

$2,000
IBS Industry Tracker Email Newsletter

IBS Industry Tracker Email Newsletter

The IBS Industry Tracker email is a digital marketing opportunity with widespread reach (more than 110,000 recipients).

$1,000

Banners & Signs

Smart Signs

Smart Signs

These new four-sided, rotating, lighted cubes will definitely draw attention. Placed at eye-level and backlit, you’ll get noticed with these signs.

$5,000
Aisle Signs Sponsorship

Aisle Signs Sponsorship

The 2019 IBS Aisle Sponsorship places your message over the top of all IBS exhibit aisles in the Show.

$37,500
Freestanding Advertising Signs

Freestanding Advertising Signs

Placed in high-traffic public areas of the Show, these freestanding, two-sided displays are a great way to gain additional exposure for your company.

$4,000-$5,000
Banners & Signs

Banners & Signs

Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.

$1,000-$60,000

Interested In A Sponsorship Opportunity? Contact Us!



Lynn Margiotta
AVP, Sponsorship Sales & Business Development
Exhibiting Companies: A-F
P: (202) 266-8685
F: 202-266-8193
LMargiotta@nahb.org
Andrew Flank
Senior Director, Business Development
Exhibiting Companies: G-O
P: (202) 266-8059
F: 202-266-8193
AFlank@nahb.org
Don Berey
Manager, Sponsorship Sales (Young Pro Party & High Performance Building Zone)
Exhibiting Companies: P-S
P: (202) 266-8208
F: 202-266-8193
DBerey@nahb.org
Robin Habberley
Manager, Business Development (Custom Central, Digital)
Exhibiting Companies: T-Z
P: (202) 266-8051
F: 202-266-8193
RHabberley@nahb.org
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    Washington, DC 20005

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