What It's About:
Pricing homes strictly by the square foot can be dangerous—this presentation will cover the intricacies you need to be aware of in order to price appropriately and for maximum profit. We'll discuss the benefits of eliminating certain items from the price, charging for change orders so they help (rather than hurt) your company and factoring in lot cost. You will see examples of high and low mark-up items and why the same mark-up is not advisable for all. And you'll explore the use of Grand, Grand Plus and Grand Plus Plus features and how input from real estate salespeople can help.