February 19 - 21, 2019
Las Vegas, NV
Days Until Registration Opens

A Case Study for Inclusivity: The Under-Served Market of 55+ LGBT Consumers

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#55+HousingCentral #TheVillages

Tuesday, January 9 | 2:00 - 2:30 PM

Event Type: Presentation

Location: 55+ Housing Central - West Concourse, Level 3, Room W 307 A

Moderator(s): Deborah Blake, The Ipsum Group, LLC, Phoenix, AZ

Presenter(s): Wendy O'Donnell, Co-Founder, Rainbow Family & Friends Club of The Villages, The Villages, FL  |  Peggy Garvin, Co-Founder, Rainbow Family & Friends Club of The Villages, The Villages, FL

In 2002, Wendy O'Donnell and Peggy Garvin moved from a strong and supportive gay community in San Diego, CA to The Villages® in Florida. During this program, they'll share why they chose a 55+ active adult lifestyle community like The Villages®, their experience as residents and their 5 year grassroots effort founding The Villages® sanctioned LGBT club: Rainbow Family & Friends. Hear about the support of The Villages Department of Recreation, the growing popularity of their 'inclusive club' and the increasingly open and inclusive views and culture of The Villages® community over the last 15 years. You'll also learn about current data on the 55+ gay population, opportunistic targets and effective marketing strategies to take back to your 55+ communities and share to better understand this under-served, but growing population and culture.

Tags: 55+ Housing55+ Housing Builders & DevelopersCommunity PlanningSales & MarketingTrendsWomen in Building

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