A long-time industry veteran, Mr. Paul Bessler currently leads the strategic market research efforts for Taylor Morrison. Over the past 30+ years, Mr. Bessler has held similar positions for Del Webb, The Pulte Group, Centex Homes, in addition to Meritage Homes and ProBuild.
Through the years, Mr. Bessler has specialized in the integration of both quantitative and qualitative research techniques to paint a total picture of the consumer, their want, needs and motivations – but most importantly, how these factors collectively influence the home purchase. Current efforts are focused on understanding the two sides of the “housing barbell” – Millennials and Boomers.
Mr. Bessler received his M.A. degree from the University of Arizona, where his thesis examined Corporate Headquarter Relocation over the 1957-1982 period. Mr. Bessler also has a B.S. degree from Humboldt State University with an emphasis in quantitative measurement and aerial photogrammetry. Mr. Bessler currently serves on the Lifestyle Residential Development Council-55 and previously served on the local Board of the Phoenix Head Start Program.
Sessions where you can hear Paul Bessler during IBS:
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