International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Leveraging YouTube For Lead Generation

Tuesday, January 9 | 10:30 - 11:00 AM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

In a cluttered online marketplace and an age of information overload, it’s harder than ever to capture—and keep—people’s attention. Providing value to prospective buyers is the name of the game. Do you really know how to position yourself effectively in the minds of buyers? In this Tech Bytes session, you'll dive into the world of YouTube marketing to maximize your reach, capture the attention of more leads and ultimately sell more homes through the power of YouTube content. Come away with a better understanding of YouTube’s influence on increased home sales, lead generation and an improved buyer experience.

Office Hours with Kelly:
Following this session, you are invited to stick around to work one-on-one or in small groups with Kelly to learn more about YouTube best practices and have your specific questions answered.

What You'll Learn:

  • Learn why YouTube is a great strategy for collecting leads. Learn how to find new customers by leveraging YouTube marketing. Learn about the different types of ad formats to captivate your audience (display, overlay, bumper, etc.). Learn how to use YouTube’s Director tool to quickly produce new content for buyers

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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  • 1201 15th St NW
    Washington, DC 20005

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