January 9 - 11, 2018
Orlando, FL

Social Media for Active Adults: Myths vs. Realities

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Thursday, January 11 | 1:30 - 2:30 PM

Location: OCCC - West Concourse, Level 3, Room W 307 C

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: 55+ Housing

Speaker(s): Rob Krohn, Epcon Communities Franchising, Dublin, Ohio | Taylor Metcalf Cheney, Sitterle Homes, Austin, Texas | Jay McKenzie, Builders Digital Experience (BDX), Austin, Texas | Diahann Young, MBA, Pulte Group, Atlanta, Georgia

What It's About:

Join three builders who focus on the active adult and empty-nester markets and one of the industry’s leading social media experts as they reveal truths and myths about reaching active adult homebuyers via social media. The 55+ buyer has many flavors: empty-nesters, second-home owners, those retiring in place, those retiring to a destination market, those who are slowing down but not retiring and more. You’ll learn what’s working in social media today—with specific, actionable examples of posts and campaigns along with data documenting their results.

What You'll Learn:

  • Learn the important and predictable questions of each buyer type – and why video is key
  • Learn how to build a targeted fan base via low-cost social media ads
  • Learn how to create micro-conversions on your website – and how to measure how social media traffic converts on your website

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: 55+ Housing55+ Housing Builders & DevelopersSales & Marketing ProfessionalsSingle Family - All

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