International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

More Leads, Better Leads: How to Improve your Marketing ROI Using Google Adwords & Analytics

Tuesday, January 9 | 9:50 - 10:20 AM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

As the Gold Standard for paid search advertising, Google is the most effective way to advertise real estate and attribute lead generation to its source. Google assembles data that’s used to break down buyer tendencies, trends and interests—all at once. In this Tech Bytes session, you'll explore the Google AdWords platform, the power of remarketing and the immeasurable value of collecting qualified leads and sources, getting you one step closer to obtaining the holy grail of lead generation—a stronger return on investment.

Office Hours with Kelly:
Kelly will be presenting a program on leveraging YouTube directly following this session and will then offer extended office hours at 11:00 a.m. You are invited to stick around to work one-on-one or in small groups with Kelly at that time diving deeper into Google analytics.

What You'll Learn:

  • Understand how Google and Google AdWords has evolved in the last year.
  • Best practices to increase returns.
  • How to dominate your ad space and force your competitors down the page.
  • How a mobile friendly and speed optimize site will save you money and more importantly, make you money.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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    Washington, DC 20005

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