January 9 - 11, 2018
Orlando, FL

Your Website is Not Afraid: Make it Ready for Battle with Psychographics, Analytics & Tracking

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Wednesday, January 10 | 1:20 - 1:50 PM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes Session Level of Content: Advanced

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Multifamily Builders and Developers

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

Speaker(s): Erik Cofield, CGA, TopBuilder Solutions, SPRING, Texas | Greg Bray, Blue Tangerine, Melbourne, Florida

What It's About:

This is business, not just sales. Be the general in your battle for market share, sales and marketing prowess! Most builders are using websites every day, but sadly, many are still complacent and accept a digital brochure. Websites can knock out the competition, if you know how to assemble your web-army. We will go through visual examples, discuss the psychographics behind why they work, talk strategy on conversion optimization and do a little espionage and tracking to find out who is on your site even before they have contacted you.

Office Hours with Greg & Erik:
After the session, Greg and Erik will be available to review your website and answer any specific questions you may have.

What You'll Learn:

  • It’s not you. It’s Google. Hear the latest from Google on how your site must respond or be shunned to 2nd tier.
  • Take away 4 critical web-elements many builders overlook and how to immediately start out positioning your competition.
  • So you think you’re that good? Play the game with a fake prospect. Every attendee gets a report card on how your company’s website functioned and your sales person actually followed up!
  • Audit yourself. Take our 22 Tip Sheet to see how you measure up as you compare yourself in the Battle of the Builder Websites.

Continuing Education: NAHB - 0.50 CE hour(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.


Tags: 55+ Housing Builders & DevelopersMultifamily Builders and DevelopersSales, Marketing & Customer FocusSingle Family - All

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