International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Best Practices for Creating Google Analytics Reports You Can Actually Use

Wednesday, January 10 | 2:00 - 2:30 PM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

The old marketing adage says, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” Google Analytics has become the default standard for measuring and monitoring website performance. The basic tracking code is straightforward to install and there are numerous default reports to digest and understand, but that is only the beginning. In this Tech Byte, learn 7 best practices for taking advantage of the hidden gems available in the Google Analytics reports, significantly expanding the valuable insights provided by this tool. Using this powerful data to drive marketing plans and decisions will result in a higher ROI for your marketing dollar and more leads for your sales team.

Office Hours with Greg: After the session, Greg will be available to work one-on-one or in small groups to review your current Google Analytics configuration and answer any specific questions.

What You'll Learn:

  • How to configure Google Tag Manager (GTM) and migrate from the basic Google Analytics tracking to the more advanced GTM tools.
  • The purpose of Google Analytics' Custom Dimensions, when to use them, and how to configure them to more easily see data by metro area, community, and model.
  • Understanding Google Analytics' Events, when to use them, and how to configure them in Google Tag Manager without needing assistance from your web developer.
  • The correct way to configure Filters, Funnels, and Goals.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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    Washington, DC 20005

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