International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

The Good, The Bad & The Staples of Email Marketing

Wednesday, January 10 | 12:30 - 1:00 PM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

Should your marketing emails should be short and sweet or personal and direct? Text or images? The rules for creating the perfect email campaign aren't always black and white—learn how to identify your audience and the best way to reach them in this can't-miss Tech Byte. Two veteran marketers will present tried and tested examples, exploring the conflicting ideas of effective email marketing, how the audience and purpose are often lost or overlooked and the staples of email marketing that continue to work even as technology evolves.

Office Hours with Robert & Lianne:
Meet with Robert and Lianne one-on-one after the session to review your current email campaigns on your smartphone or desktop. They’ll evaluate what and to whom you're sending and advise you on what’s worked historically, what’s trending and what you should do differently.

What You'll Learn:

  • Identify what types of emails to use to achieve a specific purpose.
  • Identify the different types of marketing emails for different audiences.
  • Learn the different types of CTAs and where to place them to gain more engagement.
  • Be confident your emails and your content are reaching your audience.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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