February 19 - 21, 2019
Las Vegas, NV
Days Until Registration Opens

Proximity to Search: Capturing a Mobile User Nearby

  1. Return to Search Results
  2. New Search

Tuesday, January 9 | 3:30 - 4:30 PM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

Speaker(s): Chris Behan, Socius Marketing, Tampa, Florida

What It's About:

With a decrease of “near me” searches from mobile devices, it’s important to appear in more location-based search results pages, including Google’s map listings. In this session, a veteran internet marketer will discuss ways to improve your chances of ranking higher in SERPs based on your proximity to a user’s search location. Actionable takeaways will be shared for creating a cohesive local presence across major citation directories, with step-by-step examples to manage multiple locations. Strategies will also be shared to capture the mobile-first generation, plus which metrics to focus on when tracking results.

What You'll Learn:

  • Gain insight on local, mobile trends and how they affect the home improvement industry.
  • Discover the importance of capturing the mobile-first generation during their initial online search.
  • Learn about free tools to set up and manage multiple location listings and how to track results.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Tags: RemodelersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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