January 9 - 11, 2018
Orlando, FL

Creating #FOMO: Your Secret to Successful Sales in 2018

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Tuesday, January 9 | 11:00 AM - 12:00 PM

Location: Spotlight Sessions - West Concourse, Level 2, Tangerine Ballroom, WF3

Format: Spotlight Session Level of Content: Intermediate

Who Should Attend: Single Family - Production, Single Family - Small Volume Builders, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

Speaker(s): Evan Carroll, Evan Carroll and Associates, Raleigh, North Carolina

What It's About:

Phenomenal marketing? Check. Warm leads? Check. An out-of-this-world on-site and sales experience? Not so much. If that sounds like your situation, this session is for you. We'll walk through the entire sales experience and identify opportunities to create FOMO—fear of missing out—that will drive your customers to buy and then provide referrals for their friends and family. You'll come away with actionable strategies and tactics to improve your sales experience, and overall performance, in 2018 and beyond.

What You'll Learn:

  • Learn how to improve the on-site sales experience, resulting in more closed sales and a better overall experience.
  • Learn how to use technology to connect with your tech-savvy buyers.
  • Learn how to delight customers and create a system for referrals.
  • Learn how to integrate customer experience metrics into your sales incentives.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Spotlight sessions will be on a first-come, first-served basis.


Tags: Sales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - ProductionSingle Family - Small Volume Builders

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