International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Multifamily Trend Spotting: Will the Real Market Disrupter Please Stand Up?

Wednesday, January 10 | 10:30 - 11:30 AM

Location: OCCC - West Concourse, Level 3, Room W 308 C

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Designers, Architects, Engineers and Planners, Multifamily Builders and Developers, Sales & Marketing Professionals

Track: Multifamily Housing

Speaker Handouts and Other Documents

What It's About:

Trendspotting has swiftly replaced trend watching as market disruptors persistently emerge and create awe, distraction and even confusion. Advancements, such as contact lenses that see in the dark, video game play using thoughts and artificial limbs that lift a half-ton, are entering the marketplace, but identifying which ones will be revenue-drivers for an industry versus which ones are simply "cool concepts" is extremely difficult. This session will explore the most current and dynamic trends impacting today’s multifamily sector and help you leverage your assets by identifying the real trends that will make a difference. Learn ways to sharpen your trendspotting acumen, gather smart implementation metrics and respond with confidence.

What You'll Learn:

  • Examine 30 of the most intriguing megatrends creating multifamily buzz.
  • Differentiate and dissect three important megatrends using a customized ”pass or go” innovation performance assessment.
  • Develop portfolio-specific implementation strategies and leverage marquis marketing opportunities using energetic and specific actionable items.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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