International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Selections + Psychology: 3 Research-Proven Concepts to Suck the Chaos Out of Client Selections

Thursday, January 11 | 1:30 - 2:30 PM

Location: OCCC - West Concourse, Level 3, Room W 304 A

Format: Building Knowledge SessionMore Info

Level of Content: NoviceMore Info

Who Should Attend: Remodelers, Single Family - Custom

Track: Custom Building & Remodeling

What It's About:

Customer selections: they’re the #1 cause of stress, complaints and unpredictability for any custom builder or remodeler. But that’s just the nature of the beast, right? Not so fast! Recent psychological research provides insights into how buyers make decisions, how people are influenced by social cues, how simple tweaks can prevent difficult clients and how you can better manage your client selection process. In this session, we’ll use these research findings to show you how to slash the chaos from your selections process and turn it from pain to profit.

What You'll Learn:

  • Understand the Fundamental Attribution Error and how it helps transform "people problems" into "situation problems" that can be fixed once and for all.
  • Learn how to balance doing truly custom projects with the paralysis that can come from giving clients too many choices.
  • Learn how to apply the 80/20 rule when organizing and presenting selections and do so in a way that makes clients feel in control, highlights your expertise and keeps the schedule on track.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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