January 9 - 11, 2018
Orlando, FL

Understand the 55+ Homebuyer's Online Search Process

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Thursday, January 11 | 10:30 - 11:30 AM

Location: OCCC - West Concourse, Level 3, Room W 307 C

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Manufacturers/Suppliers, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: 55+ Housing

Speaker(s): Danny Goodman, 55places.com, Chicago, Illinois | Bill Ness, 55places.com, Chicago, Illinois | Paul Bessler, Taylor Morrison, Scottsdale, Arizona

What It's About:

Active adults are growing more and more tech savvy every year. Is your strategy for online presence keeping up? This session will explore extensive data collected on the habits of those in the market for a 55+ active adult community. Learn why the community is more important than the home, gain valuable insights on how buyers vary from region to region, and understand the 55+ homebuyer’s process from their initial thought of moving through the purchase in a 55+ community.

What You'll Learn:

  • Examine the online search habits of 55+ active adult homebuyers and how to leverage that data to maximize your online presence.
  • Review regional 55+ active adult buyer data over the last 10 years.
  • Understand the behavior of today's 55+ active adult—from their initial research to purchase.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: 55+ Housing55+ Housing Builders & DevelopersManufacturers/SuppliersSales & Marketing Professionals

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