What It's About:
Go beyond simply being social and making "friends”, and instead, learn how to drive real measurable results on Facebook, Instagram and other social networks. In this advanced session, explore how to increase walk-in traffic, online traffic, appointments and sales by investing your energy where your customers spend most of their time. Cut through all the noise and gain a better understanding of how to tap into the largest shift in advertising since Google was created. See and hear the lessons learned from creating and optimizing over a million dollars in Facebook campaigns for builders across the country. No half-answers or sales pitches—just honest and direct advice you can apply immediately.
What You'll Learn:
Develop a simple yet thorough paid social strategy that can increase quality traffic by as much as three times.
Determine how to diagnose what's working, what's not and why with your current social media ads.
Analyze examples of the top 1% of performing ads and a list of do's and don'ts.
Understand how to best integrate your paid and organic social efforts.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Spotlight sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)