January 9 - 11, 2018
Orlando, FL

Fine Tuning Your 55+ Strategy: Build, Design & Sell to the New Boomer Buyer

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Wednesday, January 10 | 10:30 - 11:30 AM

Location: OCCC - West Concourse, Level 3, Room W 307 C

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Designers, Architects, Engineers and Planners, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: 55+ Housing

Speaker(s): Lita Dirks, MIRM, Lita Dirks & Co., Greenwood Village, Colorado | Deryl Patterson, AIA, Housing Design Matters, JACKSONVILLE, Florida | Jay Goldberg, MIRM, Traditions of America, Radnor, Pennsylvania

What It's About:

In recent years, 55+ living has evolved at a rapid pace, so being stagnant is not an option. Whether you've been marketing to the Boomers for years, want to expand or are new to 55+ sales, this session will open your eyes to some of the changing desires of the new Boomer buyer. No matter what your price range, learn from a panel of experts on how to attract, merchandise and close the sale with this lucrative pool of buyers. By focusing on updated floor plans and finishes, sales and marketing strategies and thoughtful merchandising approaches, you will learn how to best target and build for this evolving and extremely profitable market.

What You'll Learn:

  • Explore the needs, wants and must haves of the 55+ buyer.
  • Learn ways to motivate the 55+ homebuyer to want your product.
  • Identify design necessities and ideas, floor plans and finishes that are smart, stunning, efficient and effective.
  • Understand how to appeal to the 55+ buyers sense of style, technology and fun.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: 55+ Housing55+ Housing Builders & DevelopersDesigners, Architects, Engineers and PlannersSales & Marketing Professionals

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