International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

What Do Geofencing, Facebook Ads & PPC Have in Common?

Wednesday, January 22 | 10:15 - 10:45 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers, Single Family - All

Track: Sales & Marketing

What It's About:

Targeting customers has never been easier. Facebook, geofencing and pay-per-click (PPC) all provide builders with savvy ways to reach clients early in the buying process. In this Tech Bytes session, hone your Facebook advertising skills to create engaging ads that reach target audiences based on their behaviors, interests and more. Learn how to use geofencing to reach elusive high-income groups, PPC to reach buyers with popular keyword search terms and Facebook ads to reach new audiences.

What You'll Learn:

  • Gain insight into how geofencing can reach the affluent, hard-to-reach audiences, such as doctors.
  • Find out how Facebook advertising can drive quality traffic to your website and sales center.
  • Hone your PPC skills and understand how to measure success.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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