International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Content & Messaging That Will Turn Your Website Into a New Home Buyer Magnet

Tuesday, January 21 | 11:00 - 11:30 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers, Single Family - All

Track: Sales & Marketing

What It's About:

Today’s websites need to be responsive and have strong calls to action, but do you know how to transform your website into a home buyers’ magnet? This Tech Bytes session reveals the messages and content that resonate with today's new home buyers. Learn the right approach to ensure your website helps overcome the 17 friction points that new home buyers experience throughout their journey, and understand the specific actions that they take most online, including the content that inspires them to take the next step.

What You'll Learn:

  • Learn the 17 friction points that new home buyers face and how your website can help overcome them.
  • Discover the content that drives new home buyers to action, and how your website can tell the best story for your business.
  • Understand the actions that new home buyers take most when they are looking at information online, and how you can design your website to inspire them to take the next step.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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