January 9 - 11, 2018
Orlando, FL
Days
Until
IBS
141

Master Sessions

Master sessions are in-depth, 3-hour intensive programs that dig deep into specific industry topics. They are open to all attendees with a Full Registration or 1-Day Education valid for the day of the session.

Seating is available on a first come first served basis; however, pre-registration is offered. Only 160 seats are available –don’t take the chance on the room filing before you arrive. Reserve your seat now and guarantee your spot for $25 per session. Reserved seating can only be purchased online during IBS advance registration. Fees for Master sessions are not refundable.

Featuring extraordinary speakers on 5 essential topics:

Tuesday, January 9 | 1:30 – 4:30 pm

How Do I Avoid This? Conquering Home Performance Errors Before & After Construction

Often, design and construction practices can have unintended consequences. Not addressing them up-front can result in significant (and expensive) fixes later on. During this this Master session, you’ll look at real life case studies and use a step-by-step discovery process to identify problems and develop appropriate solutions from both a remodeling and new construction standpoint.

Wednesday, January 10 | 8:00 – 11:00 am

Build Profits by Shaping Culture

Company culture is no longer just a buzzword—it’s now one of your most important tools for attracting customers and talent. In this Master session, you'll learn simple steps for creating a meaningful company culture that drives actions, results and profits and hear how the NAHB National Custom Builder of the Year 2016 has done exactly that.

Wednesday, January 10 | 1:00 – 4:00 pm

Back to Basics: Marketing Essentials to Build Your Brand

With so much focus around big-picture ideas, many builders are left uncertain as to how to apply new marketing tactics to their business today. This Master session will show you how to set up an annual marketing plan centered on the essential components that drive traffic in-person and online. You’ll learn how to apply the essentials good marketing is built on, including positioning and messaging, budgeting, execution, and measurement.

Thursday, January 11 | 8:00 – 11:00 am

#Visions: 10 Innovations That Sell More Homes

Take a deep-dive into ten innovative factors and strategies that will increase absorption rates and maximize home prices. In this Master session you’ll hear about research into trends including generational divides and wants, technology and the smart home, color palettes, design strategies, fit and finishes, space evolution and interior design statements. Our experts will then explore how salespeople can best use these elements to their advantage, along with new selling strategies, big picture macros and distinguished model merchandising.

Thursday, January 11 | 1:00 – 4:00 pm

Advanced Strategies to Attract & Convert More Online Leads

Your website is the cornerstone of your marketing efforts, but it’s just the beginning of the home buyer journey. This Master session will show you how to create an advanced, industry-leading marketing system to attract, capture and nurture leads to accelerate your sales, including advanced strategies that have helped builders reach conversion rates that are more than double the industry average.

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