Global Home Building Symposium: How to Win in the U.S. Home Building Market

What It's About

The US home building industry represents one of the leading markets for residential construction in the world. For many years, the industry has been “traditional” in all facets of the industry value chain – land acquisition, construction, sales, marketing, and operations. Traditionally, US-based firms have been the dominant voices supporting this eco-system. As the industry transforms itself to meet the challenges of the moment, a massive opportunity for non-US based manufacturers and builders to bring best practices from other markets and win in the world’s most dynamic housing market.

This session brings leading thought leaders from the NAHB State & Local Government Affairs, John Burns Research & Consulting and the Home Innovation Research Labs—all in one room to share how best to win in the USA.

Speakers:

• Chris Beard, VP, Building Products Research, John Burns Research & Consulting
• Karl Eckhart, VP State and Local Government Affairs, NAHB
• Michael Luzier – President & CEO, Home Innovation Research Labs
• David Bernardino (moderator) – Founding and Managing Director, Bernardino Enterprises LLC, (and NAHB New Jersey State Representative)

Learning Objectives:

• Gain overview into the US housing market and key macroeconomic trends influencing today’s home building industry
• Understand current trends guiding both builders and homeowners
• Gain an understanding of the legislative environment post-election given the new administration
• Understand resources and tools available to non-US firms to be successful in entering the US home building industry

Proposed Agenda:

• 8:30–8:45 AM | Introductions
• 8:45–9:10 AM | Michael Luzier: Top Things to Consider When Entering the US Market Building Market
• 9:10–9:35 AM | Chris Beard: Introduction and Overview of US Home 
• 9:35–10 AM | Karl Eckart: US New Administration: Election is Over, Now What? 
• 10–11 AM | Networking Reception

For additional information, please contact Giuliana Nava-Cord.