Understanding Boomer Buying Preferences to Create Customized Living Spaces
Wednesday, February 28 | 11:15 - 11:45 AM
LVCC - 55+ Housing Central - West 308
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What It's About
The secret to uncovering new and exciting ideas in 55+ housing design is all about bringing the homebuyer's voice into the design process. Discover data from the latest America at Home Study on what buyers want and are willing to pay for in a home. A market research expert and architect will break down the Boomer generation into distinct segments, discussing what matters in a home to each to reveal how these insights translate into targeted designs and floor plans.